seo-leak by aiskillstore
SEO intelligence engine for competitive analysis. Estimates Q*, P*, and T* signals, analyzes NavBoost and E-E-A-T factors, identifies ranking gaps, orchestrates audit workflows, and provides actionable SEO strategy recommendations.
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Updated Jan 19, 2026, 04:39 AM
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--- name: seo-leak description: SEO intelligence engine for competitive analysis. Estimates Q*, P*, and T* signals, analyzes NavBoost and E-E-A-T factors, identifies ranking gaps, orchestrates audit workflows, and provides actionable SEO strategy recommendations. --- # SEO Leak Engine Skill ## Overview The SEO Leak Engine is the **competitive SEO intelligence center**. It: - Estimates Google's ranking signals (Q*, P*, T* factors) - Analyzes NavBoost (user behavior) signals - Evaluates E-E-A-T (Expertise, Authoritativeness, Trustworthiness) - Identifies ranking gaps vs. competitors - Orchestrates comprehensive SEO audits - Provides actionable SEO strategy recommendations Based on research into Google's ranking factors and signals, the engine provides deeper competitive intelligence than traditional SEO tools. ## Core Capabilities ### 1. Google Ranking Signals (Q*, P*, T*) **Query Signal (Q\*)** - What's the user searching for? ``` COMPONENTS: - Query intent: informational, navigational, commercial, transactional - Query language: exact match, semantic variations, long-tail - Query freshness: real-time (news), evergreen (permanent), seasonal - Query authority: brand searches, expert searches, general searches EXAMPLE ANALYSIS: Query: "best project management software for startups" - Intent: Commercial (comparing products) - Freshness: Evergreen with seasonal variations (Q1/Q4) - Authority: Review sites, startup blogs, tools comparison - Opportunity: Content comparison guides, ROI calculators How to use: - Understand what Google thinks the user wants - Align content to that intent - Create content only if you can satisfy intent better than competitors ``` **Page Signal (P\*)** - How well does this page answer? ``` COMPONENTS: - Content quality: depth, uniqueness, accuracy - Content type: blog post, product page, comparison, guide - Content freshness: when was it last updated? - Content structure: headers, sections, readability - Content format: text, video, interactive, images - Page load speed: Core Web Vitals, first byte time - Mobile optimization: responsive, tap targets, viewport EXAMPLE ANALYSIS: Competitor ranking for "project management software for startups" - Title: "Best Project Management Tools for Startups (2025)" - Word count: 4,200 words - Sections: 12 tools reviewed with pros/cons - Images: 24 (tool screenshots, UI demos) - Video: 2 embedded reviews (8 min, 12 min) - Updates: 7 updates in past 12 months - CWV: 89/100 - Mobile: 95/100 Signal Assessment: - Content completeness: STRONG (covers many tools) - Freshness: STRONG (regularly updated) - UX: STRONG (videos, images, structure) - Speed: GOOD (needs improvement) What you need to beat this: - More tools (add 15-20, not just 12) - Better UX (faster load, better interactive demo) - More regular updates (quarterly vs. annual) - Better video (high-quality, custom reviews) ``` **Trust Signal (T\*)** - Can Google trust this source? ``` COMPONENTS: - Author credentials: expertise, credentials, experience - Site authority: backlinks, domain age, traffic - Site safety: no malware, SSL certificate, no hacking history - Topical authority: content in this topic area - Update frequency: is content kept fresh? - User feedback: reviews, ratings, comments - Citation consistency: mentioned across web consistently EXAMPLE ANALYSIS: Your site vs. competitor (G2, Capterra, TrustRadius) - Domain age: Competitor 15 years, you 2 years (disadvantage) - Backlinks: Competitor 45k, you 1.2k (large gap) - Mentions: Competitor in major publications, you in niche blogs - Author: Competitor has staff writers with bylines, you single author - Updates: Competitor posts weekly, you post monthly Gap Analysis: - Author credibility: Build author bios, credentials pages - Site authority: Earn 500+ quality backlinks (via PR, partnerships) - Topical authority: Publish 50+ articles in next 6 months - Fresh content: Shift to weekly publishing cadence Realistic timeline to close gap: 12-18 months ``` ### 2. NavBoost Signal Analysis **What is NavBoost?** NavBoost is Google's aggregated user behavior signal - how users interact with search results. **Components:** ``` CLICK-THROUGH RATE (CTR) - What % of searchers click your result? - Why: Higher CTR = more relevant - Factors: Title quality, snippet clarity, SERP position ENGAGEMENT - Do users stay on your page? - Why: Longer dwell time = more helpful - Factors: Content quality, page speed, structure POGO-STICKING - Do users return to Google? - Why: Returning means result wasn't what they wanted - Factors: Content doesn't match intent, poor UX, outdated info SKIP RATE - Do users skip your result for others? - Why: Users prefer alternatives - Factors: Competitors have better content, your snippet is unclear HOW TO MEASURE: - GSC CTR: Actual clicks / impressions - Dwell time: Analytics session duration - Bounce rate: Users leaving without action - Search return rate: Users going back to search OPTIMIZATION: 1. CTR: Improve title tags and meta descriptions - Make headlines compelling - Add numbers, power words - Include relevant keywords 2. Engagement: Keep users on page - Lead with value in first 100 words - Use subheadings for scanability - Add interactive elements (table of contents) - Include images and videos - Improve page speed 3. Anti-pogo: Match search intent perfectly - Understand what searchers actually want - Update if search intent changed since you ranked - Add competitor comparison if needed 4. Skip rate: Analyze competitor advantages - Read top 3 ranking pages - Note: unique elements they have - Add those elements + your differentiation ``` ### 3. E-E-A-T Analysis **Expertise**: Does the author know what they're talking about? ``` SIGNALS: - Author credentials: degrees, certifications, experience - Author byline: named author with photo, bio - Author social proof: speaking, publications, followers - Content depth: goes beyond surface, cites research - Technical accuracy: no errors, proper terminology HOW TO BUILD: 1. Create author profiles with credentials 2. Link to author's LinkedIn, Twitter 3. Get quoted in industry publications 4. Publish technical/research-backed content 5. Include citations and sources ``` **Authoritativeness**: Is this site recognized as an authority? ``` SIGNALS: - Backlinks: Who links to you and why? - Media mentions: Quoted in major publications? - Industry recognition: Awards, certifications? - Content volume: How much content on this topic? - Consistency: Regular publishing? HOW TO BUILD: 1. Earn backlinks through PR, partnerships, original research 2. Get featured in industry publications 3. Win industry awards (even local) 4. Publish research/original data 5. Consistent publishing schedule ``` **Trustworthiness**: Can users trust this source with important decisions? ``` SIGNALS: - Site safety: No malware, legitimate business - Transparency: Clear about who owns site - Contact information: Actual address, phone, email - User reviews: Positive ratings on third-party sites - Privacy policy: Clear data handling - Source citations: Where information comes from HOW TO BUILD: 1. Security basics: HTTPS, regular security audits 2. Business information: About page with real details 3. Contact info: Multiple ways to reach you 4. Encourage reviews: Ask satisfied customers 5. Privacy policy: Clear, comprehensive 6. Source citations: Link to research and sources ``` **OVERALL E-E-A-T SCORE:** ``` Example: Project Management Software Review Site EXPERTISE: 7/10 - Most reviewers have 3-5 years experience (good) - Some lack software engineering background (gap for technical audience) - Improvement: Add reviewers with deeper technical expertise AUTHORITATIVENESS: 5/10 - 10k backlinks (moderate) - Limited media mentions - No major industry recognitions - Improvement: - Publish original research (e.g., "State of PM Software 2025") - Pitch articles to major tech publications - Win or sponsor industry awards TRUSTWORTHINESS: 8/10 - Transparent about ratings criteria - Clear editorial policy - User reviews available - One negative: Affiliate links not clearly disclosed (fix) - Improvement: Clearly label all affiliate relationships OVERALL E-E-A-T: 6.5/10 (Moderate) - Competitive set average: 7.2/10 - Leader: 8.5/10 - You need: +1.5 points over 6-12 months to be competitive ``` ### 4. Ranking Gap Analysis **Gap framework:** ``` STEP 1: IDENTIFY TARGET KEYWORDS - Keywords your business should rank for - Keywords your competitors rank for - Keywords you currently DON'T rank for STEP 2: ANALYZE TOP 3 COMPETITORS For each keyword they rank for: - What's their title? (template) - How long is their content? (word count) - What sections do they have? - What unique elements? (tools, data, video) - What's their backlink profile? - What's their E-E-A-T? STEP 3: YOUR CONTENT AUDIT For each keyword you target: - Do you have content for this keyword? - How does it compare to top 3 competitors? - What's missing from your version? - How fresh is your content? STEP 4: GAP SUMMARY ``` **Example gap analysis:** ``` TARGET KEYWORD: "Best Project Management Software for Startups" CURRENT RANKING: - You: Not in top 20 (gap = potentially valuable) - Competitor 1 (G2): Position 2 - Competitor 2 (Capterra): Position 3 - Competitor 3 (TrustRadius): Position 5 GAP ASSESSMENT: 1. CONTENT COMPLETENESS Competitor 1: - 25 tools reviewed - 4,200 words - 8 sections (overview, features, pricing, reviews, etc.) - 24 images - 2 videos You: - Not ranked (potential: 30+ tools, 5,000+ words) - Gap: Need comprehensive comparison guide 2. SEARCH INTENT COVERAGE Competitor 1: Covers "best for startups" vs. "best for enterprises" Competitor 2: Includes pricing comparison table Competitor 3: Includes ROI calculator You: Could combine all three + add something unique Gap: Interactive comparison tool, ROI calculator 3. E-E-A-T Competitor 1: 50 author contributors, strong authority Competitor 2: Industry reviews, strong social proof Competitor 3: Original research, unique data You: New site, no established authority Gap: Build author credibility, get user reviews, original research 4. BACKLINK PROFILE Competitor 1: 45k backlinks from 8k unique domains Competitor 2: 32k backlinks from 6.5k unique domains Competitor 3: 28k backlinks from 5k unique domains You: 1.2k backlinks from 340 domains Gap: Need 10x+ backlinks (1-2 years of link-building) RANKING DIFFICULTY: EXTREME - These are huge sites with massive authority - Backlink gap: 25-37x larger - Better strategy: Target long-tail, less competitive keywords first ``` ### 5. SEO Audit Orchestration **Comprehensive audit workflow:** ``` PHASE 1: TECHNICAL AUDIT (1 week) ├─ On-page optimization │ ├─ Title tags (40-60 chars, include keyword) │ ├─ Meta descriptions (120-160 chars) │ ├─ Header structure (H1, H2, H3 hierarchy) │ ├─ Content length (vs. competitors) │ ├─ Keyword density (natural language) │ └─ Internal linking (relevant, contextual) │ ├─ Core Web Vitals │ ├─ Largest Contentful Paint (target: <2.5s) │ ├─ First Input Delay (target: <100ms) │ ├─ Cumulative Layout Shift (target: <0.1) │ └─ First Byte Time (target: <600ms) │ ├─ Mobile optimization │ ├─ Responsive design │ ├─ Touch targets (48x48px minimum) │ ├─ Text readability │ └─ Mobile rendering │ ├─ Crawlability │ ├─ robots.txt │ ├─ Sitemap quality │ ├─ Broken links │ ├─ Orphaned pages │ └─ Canonicalization │ └─ Structure data ├─ Schema markup (article, local business, product) ├─ Rich snippets (reviews, ratings, pricing) └─ Validation (no errors) PHASE 2: CONTENT AUDIT (1 week) ├─ Content inventory │ ├─ Keyword targeting │ ├─ Content freshness │ ├─ Duplicate content │ └─ Thin content (low value) │ ├─ Competitive analysis │ ├─ Content length comparison │ ├─ Unique elements analysis │ ├─ Format comparison (text, video, images) │ └─ Topical authority assessment │ └─ Gap identification ├─ Missing keywords ├─ Missing content types └─ Update opportunities PHASE 3: AUTHORITY AUDIT (1 week) ├─ Backlink profile │ ├─ Quality assessment │ ├─ Competitor comparison │ ├─ Anchor text analysis │ └─ Link growth trends │ ├─ Brand mentions │ ├─ Linked mentions │ ├─ Unlinked mentions │ └─ Citation consistency │ └─ E-E-A-T assessment ├─ Author credibility ├─ Site authority └─ Trust signals DELIVERABLE: 15-20 page audit report with: - Executive summary (key findings + priority recommendations) - Technical issues (ranked by impact and ease) - Content gaps (ranked by opportunity size) - Authority opportunities (ranked by effort vs. impact) - 90-day action plan (prioritized tasks) - ROI projections (estimated rankings, traffic) ``` ### 6. SEO Strategy Recommendations **Strategy framework:** ``` BASED ON YOUR POSITION: IF YOU HAVE NO RANKING: Strategy: Start with less competitive keywords - Target long-tail keywords (4+ words) - Find low-competition opportunities - Build content fast (speed to market) - Goal: 50+ rankings in 6 months - Then: Optimize those for higher positions IF YOU'RE IN POSITIONS 11-20: Strategy: Optimize to get clicks - Improve meta descriptions (increase CTR) - Add content updates (freshness signal) - Improve Core Web Vitals - Goal: Move to positions 6-10 (higher CTR) IF YOU'RE IN POSITIONS 6-10: Strategy: Move to top 3 - Competitive content upgrade (length, depth, format) - Backlink focus (get 10-20 quality links) - NavBoost optimization (improve dwell time) - Goal: Claim position 1-3 IF YOU RANK #1: Strategy: Defend and dominate - Keep content fresh (quarterly updates) - Expand topically (cover related keywords) - Build backlinks (stay ahead of competitors) - Monitor competitors (stay ahead of threats) ``` ## Command Reference ### Signal Analysis ``` Analyze ranking signals - Target keyword: the keyword you're studying - Your page: URL of your current ranking (if any) - Competitors: Top 3 currently ranking - Depth: Quick analysis or deep dive? - Output: Q*, P*, T* signal assessment + gap analysis Estimate Q*, P*, T* - Keyword: search query - Focus: Which signal to analyze deep? - Timeframe: Is this seasonal? Evergreen? - Output: Ranking signal estimates NavBoost analysis - Keyword: your target keyword - Your page: your current page - Competitors: who's winning? - Output: User behavior signals + optimization recommendations ``` ### Competitive Intelligence ``` Competitive gap analysis - Target keyword: your focus - Competitors: list of 3-5 top competitors - Focus areas: content, authority, technical, E-E-A-T - Output: Detailed gap report with actions E-E-A-T assessment - Target site: URL to assess - Focus: Expertise? Authority? Trustworthiness? - Benchmark against: Competitor URLs - Output: E-E-A-T score + improvement roadmap Content comparison - Your URL: your current ranking page - Competitor URLs: top 3 ranking pages - Metrics: length, structure, elements, freshness - Output: Detailed comparison + improvement suggestions ``` ### Audit & Strategy ``` SEO audit - Site URL: the site to audit - Focus areas: technical, content, authority, or full audit - Timeline: quick scan or comprehensive (1-3 weeks)? - Output: Audit report with prioritized recommendations SEO strategy - Your position: current ranking (or not ranked) - Keywords: list of 5-10 target keywords - Timeline: 90 days? 6 months? 12 months? - Output: Strategic recommendations with roadmap Keyword gap finder - Your site: URL to analyze - Competitors: 3-5 competitors to study - Industry: industry context - Output: List of missing keywords + opportunity ranking ``` ## Triggers & Keywords User says any of: - "SEO analysis for..." - "Why is competitor ranking higher?" - "Gap analysis for..." - "Ranking signal analysis" - "NavBoost optimization" - "E-E-A-T assessment" - "SEO audit for..." - "Competitive intelligence on..." - "Keyword strategy for..." - "Can I rank for..." - "How hard is this keyword?" - "Should we target..." ## Integration Points SEO Leak Engine works with: - **DataForSEO API** - Ranking data, backlink analysis - **SEMRush/Ahrefs APIs** - (if available) Competitive data - **Google Search Console** - Your actual CTR, impressions - **Playwright/Browser** - Page analysis, content scanning - **Claude Opus** - Extended Thinking for deep analysis - **Analytics platforms** - User behavior data - **Content audit tools** - Content inventory ## Example Workflows ### Workflow 1: Should We Target This Keyword? ``` Founder: "Should we target 'project management for startups'?" SEO Leak Engine: 1. Analyze Google's ranking for this keyword 2. Assess Q* (search intent): Commercial, product-focused 3. Assess P* (page quality): Competitor analysis 4. Assess T* (trust): Domain authority needed 5. Estimate difficulty score (1-100): 78 (HARD) 6. Estimate timeline to rank: 18-24 months 7. Estimate required effort: 50+ quality backlinks, authority building RECOMMENDATION: "NOT YET. You don't have the authority to win this directly. Instead: 1. Target long-tail: 'best PM software for remote teams' (difficulty: 35) 2. Build from there: Publish 30 articles on adjacent keywords 3. Earn backlinks through partnerships and PR 4. After 12 months: Revisit the main keyword This path gives you 80%+ chance of success vs. 20% going direct." ``` ### Workflow 2: Our Page Isn't Ranking - Why? ``` Your URL: yoursite.com/best-project-management Competitor ranking #1: g2.com/categories/project-management SEO Leak Engine Analysis: P* GAP (Page Quality): - They: 6,500 words, 12 sections, 30 tools, video reviews - You: 2,100 words, 4 sections, 8 tools, no video - Gap: You need +4,400 words, +8 sections, +22 tools T* GAP (Trust): - They: 50k backlinks, 15-year domain, Wall Street Journal mentions - You: 800 backlinks, 1-year domain, no major publications - Gap: Need 200+ quality backlinks minimum Q* GAP (Query Match): - They: Target both "best for startups" and "best for enterprises" - You: Only target startups - Gap: Need to cover enterprise use cases too ACTION PLAN: 1. Expand content from 2,100 → 5,000+ words 2. Add video reviews (3-5 minutes each) 3. Add 15+ more tools to comparison 4. Update content (it's 8 months old) 5. Earn 200 backlinks (12-month effort) Expected timeline to page 1: 8-12 months ``` ## Version 1 Scope **What we deliver:** - Q*, P*, T* signal estimation framework - NavBoost signal analysis - E-E-A-T assessment tool - Competitive gap analysis - SEO audit checklist - Strategy recommendations framework **What we don't deliver (Post-V1):** - Real-time ranking tracking (requires API integration) - Automated backlink prospecting - Keyword research tool - AI content generation for SEO - Link-building automation --- **Key Principle**: Data-driven SEO strategy beats guesswork. Understand why competitors rank higher, then strategically beat them or find easier opportunities.
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