multi-channel by aiskillstore
Unified social and advertising command center. Manages social inbox, optimizes ad performance, tracks keywords, coordinates messaging across YouTube, Instagram, TikTok, LinkedIn, Twitter, Facebook, Reddit, and Pinterest.
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Updated Jan 19, 2026, 04:39 AM
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--- name: multi-channel description: Unified social and advertising command center. Manages social inbox, optimizes ad performance, tracks keywords, coordinates messaging across YouTube, Instagram, TikTok, LinkedIn, Twitter, Facebook, Reddit, and Pinterest. --- # Multi-Channel Skill ## Overview The Multi-Channel Skill is the **unified nerve center** for all marketing channels. It: - Consolidates social inbox from 8 platforms - Manages advertising across Google, Meta, LinkedIn, TikTok - Tracks keywords and audience signals - Coordinates messaging across channels - Optimizes performance metrics in real-time - Provides cross-platform insights and recommendations Think of it as a command center with a unified view of all your audience interactions across every platform. ## Core Capabilities ### 1. Social Inbox Unification **What it does:** - Aggregates mentions, comments, DMs from 8 platforms - Unified search and filtering - Priority-based triaging (VIP customers, urgent issues) - Response recommendations with brand voice - Auto-categorization (question, complaint, praise, feedback, inquiry) **Platforms:** ``` YOUTUBE - Channel mentions and comments - DMs from subscribers - Community posts interactions - Video performance engagement INSTAGRAM - Comments on posts and reels - DMs (direct messages) - Story replies - Mentions and tags TIKTOK - Comments on videos - DMs - Duets and stitches mentions - Creator Fund messages LINKEDIN - Post comments - Article comments - Message requests - Notifications and mentions TWITTER/X - Mentions and replies - DMs - Retweets with comments - Quote tweets FACEBOOK - Page comments - Page DMs - Group mentions - Event comments REDDIT - Post comments - DM mentions - Subreddit mentions - PM from moderators PINTEREST - Pin comments - DMs - Board collaborations - Save notifications ``` **Inbox features:** ``` UNIFIED VIEW: - All platforms in one inbox - Chronological or priority sort - Filter by platform, sender, type - Search across all platforms PRIORITY TRIAGE: 1. URGENT (red flag) - Angry customer complaints - Mentions of competitors - Technical issues - Security/privacy concerns 2. HIGH (orange flag) - Direct questions about products/services - Business inquiries - Press/media requests - VIP customer inquiries 3. MEDIUM (yellow flag) - Product feedback - General compliments - Feature requests - Engagement requests 4. LOW (green flag) - Casual comments - General discussion - Sharing content - Community building AUTO-RESPONSE SUGGESTIONS: - Brand voice: Use your tone/style - Template options: Pre-written responses - Personalization: Customer name, context - Links: Relevant resources - CTAs: Call-to-action based on message type EXAMPLE: Customer comment: "Your software is confusing. Where's the help?" SUGGESTION: "Hi [Name]! I'm sorry you're having trouble. Here's our quick start guide [link] and I'm happy to help directly. Slack me anytime!" ``` ### 2. Advertising Command Center **Unified ad management:** ``` SUPPORTED PLATFORMS: - Google Ads (Search, Display, Shopping) - Meta Ads (Facebook, Instagram, Audience Network) - LinkedIn Ads - TikTok Ads - Amazon Ads (if applicable) - YouTube Ads UNIFIED DASHBOARD: - All campaigns across platforms - Real-time performance metrics - Budget allocation view - ROI comparison across platforms - Spend vs. goal tracking ``` **Performance optimization:** ``` METRIC TRACKING: - CPM: Cost per 1000 impressions - CPC: Cost per click - CTR: Click-through rate - CPA: Cost per acquisition - ROAS: Return on ad spend - Conversions: Total and value - Quality Score: Platform-specific quality metrics REAL-TIME ALERTS: - CPA increasing > 15%: "Bid strategy needs adjustment" - CTR decreasing > 10%: "Creative fatigue detected, refresh ads" - Budget overruns: "Spending exceeding daily budget by 12%" - Performance by audience: "Audience A performs 40% better than B" - Day-of-week performance: "Weekends 25% better than weekdays" - Hour-of-day performance: "7-9 PM gets 3x higher conversion rate" AUTO-OPTIMIZATION: 1. Bid management: Increase bids on high-performing keywords/audiences 2. Budget reallocation: Move budget from low-performing to high-performing 3. Creative rotation: Pause low-performing creative, test new variations 4. Audience refinement: Expand winning audiences, exclude losing ones 5. Dayparting: Reduce spend during low-performance hours 6. Schedule optimization: Bid up during peak conversion times ``` **Campaign orchestration:** ``` CAMPAIGN TYPES: Awareness Campaign - Goal: Reach and brand awareness - Platforms: YouTube, TikTok, Instagram - Metrics: Impressions, CPM, brand lift - Success: 1M impressions at <$0.50 CPM Consideration Campaign - Goal: Drive interest and engagement - Platforms: Facebook, Instagram, LinkedIn - Metrics: Clicks, CTR, engagement rate - Success: 2% CTR, 20k clicks Conversion Campaign - Goal: Drive conversions (sign-ups, purchases) - Platforms: Google Ads, Facebook, LinkedIn - Metrics: CPA, ROAS, conversion rate - Success: CPA < target, ROAS > 3:1 Retention Campaign - Goal: Keep existing customers engaged - Platforms: Email, LinkedIn, Facebook - Metrics: Open rate, engagement rate, retention - Success: >25% open rate, >3% engagement Seasonal Campaign - Goal: Drive sales during peak seasons - Platforms: All (coordinated) - Timeline: Black Friday, holiday, summer, etc. - Success: 2x typical ROAS ``` ### 3. Keyword & Audience Intelligence **Keyword tracking:** ``` KEYWORD SIGNALS: - Search volume: How many people search this? - Trend: Growing, stable, or declining? - Competition: How many ads are bidding? - CPC: Cost per click for this keyword - Conversion rate: How often searchers convert? - Monthly cost at target CPC: Budget required - ROI at typical conversion rate: Profitability - Your current rank: Organic ranking position - Ad position: Current ad position if bidding EXAMPLE KEYWORD: Keyword: "best project management software" Search volume: 8,200 searches/month Trend: ↑12% YoY (growing interest) Competition: VERY HIGH (1000s of advertisers) CPC: $4.50 average bid Your rank: Position 8 (organic) Your CPC target: $3.00 (below market) Profitability: - Monthly searches: 8,200 - CTR at position X: 2.5% - Clicks: 205/month - Conversion rate: 5% - Conversions: 10/month - Revenue per conversion: $100 - Monthly revenue: $1,000 - Monthly spend: 205 × $3.00 = $615 - Profit: $385/month - ROI: 1.6:1 (not great) Decision: LOWER BID or IMPROVE CONVERSION RATE ``` **Audience insights:** ``` AUDIENCE SIGNALS: - Size: How many people fit this profile? - Interest: What are they interested in? - Behavior: What do they do online? - Demographics: Age, gender, location, income - Device: Desktop, mobile, tablet? - Affinity: Are they similar to your customers? - Lookalike: Can you expand to similar audience? EXAMPLE AUDIENCE: Audience: "Project managers, 25-45, US, $100k+ income" Size: 2.3M people Interest: Productivity, software, business Behavior: Active on LinkedIn, search work tools Device: 60% mobile, 40% desktop Best platform: LinkedIn (70% active) Best time: 9-5 business hours Response rate: 3.2% Conversion rate: 4.5% Lifetime value: $2,400 AUDIENCE EXPANSION: Can expand to lookalike audiences: +500k similar Can expand by interest: +1.2M (less targeted) Recommendation: Test lookalike first, then broaden by interest ``` ### 4. Cross-Platform Messaging **Coordinated campaigns:** ``` CAMPAIGN: "Product Launch - Q1" TIMELINE: - Pre-launch (2 weeks before) - Launch day - Post-launch (1 week after) - Sustained promotion (month 2-3) PLATFORM STRATEGY: YOUTUBE: - Asset: Launch announcement video (5 min) - Content: Product demo + founder interview - Placement: Pre-roll on competitor videos - Timing: 2 weeks before launch - Call-to-action: "Sign up for early access" - Expected reach: 50k views TIKTOK: - Asset: 3x 15-30 sec teaser videos - Content: Product feature teasers, behind-the-scenes - Posting: 3x/week (Mon, Wed, Fri) - Hashtags: #ProductLaunch #NewProduct #Trending - Expected reach: 200k views INSTAGRAM: - Asset: Carousel post, Stories series, Reels - Content: Product features, team, benefits - Posting: 2x/week (Tue, Fri) - Hashtags: 30 mix of popular + niche - Expected reach: 80k impressions LINKEDIN: - Asset: Thought leadership posts, company announcement - Content: Product solves X problem, business case - Posting: 1x/week (Tuesday) - Hashtags: 3-5 professional hashtags - Expected reach: 15k impressions TWITTER/X: - Asset: Thread explaining product - Content: Problem → Solution → Call-to-action - Timing: Launch day - Hashtags: 1-2 - Expected reach: 10k impressions FACEBOOK: - Asset: Event + ad campaign - Content: Event description, benefits, testimonials - Timing: 1 week before, continuous during launch - Ad spend: $500 - Expected reach: 25k people REDDIT: - Asset: AMA (Ask Me Anything) or discussion - Community: r/[industry], r/startup, relevant subreddits - Timing: Launch day - Tone: Authentic, helpful (no hard sell) - Expected reach: 5k upvotes potential PINTEREST: - Asset: Pins pointing to launch page - Design: Vertical (1000x1500), text-heavy - Timing: 3 weeks before - Hashtags: 5-10 - Expected reach: 20k clicks to website TOTAL EXPECTED REACH: 395k impressions + 1.7M potential reach COORDINATED MESSAGING: All platforms use consistent: - Key message: What problem does it solve? - Value proposition: Why is it different? - CTA: Sign up, buy, learn more - Brand voice: Consistent tone - Visual identity: Logo, colors, fonts ``` ### 5. Performance Analytics **Cross-platform metrics:** ``` UNIFIED DASHBOARD: Overall Performance (last 30 days): - Total reach: 1.2M - Total engagement: 45k (3.8%) - Total clicks: 12k - Total conversions: 480 - Conversion rate: 4% - ROI: 2.3:1 By Platform: YOUTUBE: 50k views, 800 engagement, 240 conversions INSTAGRAM: 300k reach, 15k engagement, 180 conversions TIKTOK: 400k views, 20k engagement, 0 conversions (awareness) LINKEDIN: 45k impressions, 2.2k engagement, 40 conversions TWITTER: 18k impressions, 1.8k engagement, 20 conversions FACEBOOK: 200k reach, 3.2k engagement, 10 conversions REDDIT: 5k impressions, 1.2k engagement, 12 conversions PINTEREST: 95k impressions, 800 engagement, 8 conversions Performance Analysis: TOP PERFORMER: YouTube (4.8% conversion rate) BEST ENGAGEMENT: TikTok (5% engagement rate) BEST ROI: LinkedIn (5:1 ROAS on paid) UNDERPERFORMER: Pinterest (0.008% conversion rate) RECOMMENDATION: - Double YouTube spend (best converter) - Shift Pinterest to awareness only (lower conversion) - Increase TikTok content (engagement strong) ``` ### 6. Campaign Coordination **Coordinated campaigns:** ``` CAMPAIGN TYPES: SEASONAL CAMPAIGNS: - Black Friday/Cyber Monday: August-November planning - Holiday: September-December campaign - Summer: March-May campaign - New Year: October-December planning ANNOUNCEMENT CAMPAIGNS: - Product launch: 6-week campaign before launch - Feature release: 3-week mini campaign - Partnership announcement: 2-week campaign - Award/recognition: 1-week awareness push EVERGREEN CAMPAIGNS: - Always-on awareness: Base budget across platforms - Lead generation: Continuous conversion focus - Customer retention: Targeted to existing customers - Recruiting: If hiring (LinkedIn + Twitter focus) TESTING CAMPAIGNS: - Creative testing: 5 variations, find winner - Audience testing: Test new audience segments - Messaging testing: Test 3-4 different value props - Format testing: Video vs. carousel vs. text CAMPAIGN DURATION & BUDGET: 3-Month Campaign (e.g., product launch): - Pre-launch (month 1): 20% budget on awareness - Launch (month 2): 60% budget on conversion - Post-launch (month 3): 20% budget on retention Budget allocation by platform: - Primary channel: 40% (where you convert best) - Secondary: 30% (good engagement, building audience) - Testing: 20% (experimenting with new platforms/audiences) - Maintenance: 10% (keeping existing relationships alive) EXAMPLE: $10,000 campaign - YouTube (primary): $4,000 - Instagram (secondary): $3,000 - TikTok (testing): $2,000 - LinkedIn (testing): $1,000 ``` ## Command Reference ### Social Inbox Management ``` Check inbox - Platform: all, or specific (YouTube, Instagram, etc.) - Filter: by type (questions, complaints, praise) - Priority: urgent only, or all - Count: how many unread messages Suggest response - Message: the customer message - Context: customer history (if available) - Tone: your brand voice - CTA: what do you want them to do? - Output: 2-3 response options to choose from Schedule response - Response text: what to send - Timing: send now or schedule - Platforms: respond on which platform - Output: scheduled message confirmation ``` ### Advertising Management ``` Campaign dashboard - Timeframe: last 7 days, month, custom - Platforms: all or specific - Metrics: impressions, clicks, conversions, ROI - Output: Performance overview with alerts Optimize campaign - Campaign ID: which campaign to optimize - Goal: awareness, consideration, conversion, retention - Budget: total available spend - Output: Optimization recommendations Keyword analysis - Keywords: list to analyze - Platforms: Google, Meta, etc. - Historical data: if tracking - Output: Keyword profitability analysis Audience analysis - Audience: profile or segment to analyze - Platforms: where targeting this audience - Compare to: other audiences or average - Output: Audience insights and recommendations ``` ### Cross-Platform Strategy ``` Coordinated campaign - Campaign name: what you're promoting - Objective: awareness, consideration, conversion - Timeline: start and end dates - Budget: total monthly spend - Output: Platform-by-platform strategy, messaging, timeline Messaging framework - Key message: main value prop - Audience: who you're targeting - Platforms: which platforms to use - Output: Platform-specific messaging + visuals Performance tracking - Timeframe: date range to analyze - Platforms: which to include - Metrics: impressions, engagement, conversions, ROI - Output: Dashboard with performance analysis ``` ## Platform-Specific Best Practices ### YouTube ``` Best for: Long-form education, product demos, storytelling Format: 5-15 minutes optimal Hooks: First 15 seconds critical Calls-to-action: Card at 2-minute mark, end screen Thumbnails: Custom, high contrast, text overlay Frequency: 1-2x per week Peak times: 9 AM, 6 PM weekdays Engagement: 2-5% CTR typical, 50%+ watch time target Ad strategy: - Pre-roll: Skippable ads on competitor videos - In-stream: Long-form placements - Targeting: Interest + behavior + lookalike - Bidding: CPV (cost per view) typical - Budget: $500-5,000/month for testing ``` ### Instagram ``` Best for: Brand awareness, visual storytelling, community Format: Feed post, Carousel, Reel, Story Peak times: 11 AM, 7 PM Hashtags: 20-30 mix (10 popular, 20 niche) Engagement: 3-5% target Reels: 15-60 seconds, trending audio Captions: 100-150 chars before "more", storytelling Calls-to-action: "Tap the link in bio" Ad strategy: - Carousel ads: Product showcase - Collection ads: Browse products - Reels: Short-form video ads - Stories ads: Quick engagement - Lookalike audiences: Best performers - Budget: Minimum $5/day per ad set ``` ### TikTok ``` Best for: Younger audience, viral content, trends Format: 15-60 seconds Hook: First 1-3 seconds critical Trends: Use trending audio, hashtags, effects Engagement: Can be 5-15% if trending Frequency: 3-7x per week (consistency key) Peak times: 6-10 AM, 7-11 PM Tone: Authentic, fun, not overly polished Ad strategy: - Native ads: Looks like creator content - Trending sounds: Use within 24 hours - Hashtag challenges: Engagement driver - Duet/Stitch: Community participation - Creator partnerships: Higher engagement - Budget: $500-2,000 for testing ``` ### LinkedIn ``` Best for: B2B, thought leadership, recruiting Format: Post, Article, Document, Video Peak times: 8-10 AM, 12 PM, 5-6 PM (business hours) Hashtags: 3-5 professional hashtags only Engagement: 1-2% typical (but qualified audience) Tone: Professional yet approachable Articles: 800+ words, published directly on LinkedIn Ad strategy: - Sponsored content: Post promotion - Sponsored InMail: Direct message ads - Text ads: Small sidebar ads - Targeting: Job title, company, industry - Audience: Decision makers, professionals - Budget: $10-50 CPC typical ``` ### Twitter/X ``` Best for: News, real-time conversation, thought leadership Format: Tweet (280 chars), Thread, Video, Media Peak times: 9-10 AM, 5-6 PM (global business) Hashtags: 1-2 max (overuse kills reach) Engagement: Retweets > likes > replies Tone: Conversational, authentic Threads: 5-15 tweets telling a story Ad strategy: - Promoted tweets: Boost engagement - Promoted accounts: Grow followers - Promoted trends: Expensive, huge reach - Targeting: Keywords, interests, followers - Engagement: Replies > retweets > likes - Budget: $1-2 CPC typical ``` ### Facebook ``` Best for: Broad audience, community groups, events Format: Post, Carousel, Reel, Video, Event Peak times: 12 PM, 1 PM, 7 PM, 8 PM Engagement: 1-3% typical Groups: High-engagement community format Events: Drive attendance to webinars, releases Tone: Personal, conversational Ad strategy: - Feed ads: Carousel or single image - Collection ads: Product browser - Video ads: 15-90 seconds optimal - Lookalike audiences: Best performers - Targeting: Interest, behavior, demographic - Budget: Minimum $5/day per ad set ``` ### Reddit ``` Best for: Communities, authentic discussion, support Format: Post with context, AMA (Ask Me Anything) Peak times: 6-9 AM, 12 PM, 5-9 PM Tone: Authentic, helpful, NO hard sell Communities: Subreddits relevant to your niche Engagement: Transparency and honesty key Ad strategy: - Native ads: Appear as posts (must disclose) - Promoted posts: Existing good posts boosted - Targeting: Subreddit + interest + behavior - Bidding: CPM or CPC options - Budget: $500-2,000 for testing ⚠️ WARNING: Reddit detects shilling and self-promotion Provide value first, link your product second ``` ### Pinterest ``` Best for: Discovery, visual inspiration, traffic Format: Pins, Collections, Stories, Ideas Peak times: 10 AM, 3 PM, 8 PM Design: Vertical (1000x1500), text overlay key Hashtags: 5-10 descriptive (lowercase) Engagement: Unique in that it drives TRAFFIC not likes Click-through rates: Higher than Instagram/Facebook Ad strategy: - Promoted pins: Ads that look like regular pins - Collections: Curated boards - Targeting: Interest, behavior, lookalike - Bidding: CPC (cost per click) typically - Budget: Can be very cheap ($0.10-0.50 per click) ⚠️ Different from other platforms: success = traffic, not likes ``` ## Triggers & Keywords User says any of: - "Check my inbox" - "Social inbox" - "What did people say?" - "Anyone asking about..." - "Customer feedback" - "Campaign performance" - "How are ads doing?" - "Optimize my campaigns" - "Keyword analysis for..." - "Audience insights for..." - "Cross-platform campaign" - "Schedule post" - "Analytics dashboard" ## Integration Points Multi-Channel Skill works with: - **Social media APIs** - Instagram, TikTok, Facebook, YouTube, LinkedIn, Twitter, Pinterest, Reddit - **Ad platform APIs** - Google Ads, Facebook Ads Manager, LinkedIn Ads, TikTok Ads - **Analytics platforms** - Google Analytics, social analytics - **Scheduling tools** - Buffer, Later, Hootsuite - **Design tools** - Figma, Canva - **Copywriting** - Content from content-agent ## Version 1 Scope **What we deliver:** - Social inbox unified view and categorization - Campaign coordination templates - Platform-specific best practices - Performance dashboard - Cross-platform strategy framework - Audience and keyword analysis tools **What we don't deliver (Post-V1):** - Real-time social listening and monitoring - AI-powered content recommendations - Automated creative generation - Machine learning performance prediction - Full API integrations (requires setup) - Scheduling across platforms - Detailed competitor monitoring --- **Key Principle**: Different platforms, different rules. Respect each platform's culture. Use data to optimize. Coordinate messaging across channels while respecting each platform's unique audience and norms.
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