Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand voice, tone, or writing style.
Content & Writing
40.9K Stars
5.0K Forks
Updated Aug 4, 2026, 08:41 AM
Why Use This
This skill provides specialized capabilities for luongnv89's codebase.
Use Cases
Developing new features in the luongnv89 repository
Refactoring existing code to follow luongnv89 standards
Understanding and working with luongnv89's codebase structure
---
name: brand-voice
description: Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand voice, tone, or writing style.
user-invocable: false
---
# Brand Voice Skill
## Overview
This skill ensures all communications maintain consistent brand voice, tone, and messaging.
## Brand Identity
### Mission
Help teams automate their development workflows with AI
### Values
- **Simplicity**: Make complex things simple
- **Reliability**: Rock-solid execution
- **Empowerment**: Enable human creativity
### Tone of Voice
- **Friendly but professional** - approachable without being casual
- **Clear and concise** - avoid jargon, explain technical concepts simply
- **Confident** - we know what we're doing
- **Empathetic** - understand user needs and pain points
## Writing Guidelines
### Do's ✅
- Use "you" when addressing readers
- Use active voice: "Claude generates reports" not "Reports are generated by Claude"
- Start with value proposition
- Use concrete examples
- Keep sentences under 20 words
- Use lists for clarity
- Include calls-to-action
### Don'ts ❌
- Don't use corporate jargon
- Don't patronize or oversimplify
- Don't use "we believe" or "we think"
- Don't use ALL CAPS except for emphasis
- Don't create walls of text
- Don't assume technical knowledge
## Vocabulary
### ✅ Preferred Terms
- Claude (not "the Claude AI")
- Code generation (not "auto-coding")
- Agent (not "bot")
- Streamline (not "revolutionize")
- Integrate (not "synergize")
### ❌ Avoid Terms
- "Cutting-edge" (overused)
- "Game-changer" (vague)
- "Leverage" (corporate-speak)
- "Utilize" (use "use")
- "Paradigm shift" (unclear)
## Examples
### ✅ Good Example
"Claude automates your code review process. Instead of manually checking each PR, Claude reviews security, performance, and quality—saving your team hours every week."
Why it works: Clear value, specific benefits, action-oriented
### ❌ Bad Example
"Claude leverages cutting-edge AI to provide comprehensive software development solutions."
Why it doesn't work: Vague, corporate jargon, no specific value
---
**Last Updated**: August 4, 2026
**Claude Code Version**: 2.1.220
**Sources**:
- https://code.claude.com/docs/en/skills
**Compatible Models**: Claude Fable 5, Claude Opus 5, Claude Sonnet 5, Claude Sonnet 4.6, Claude Opus 4.8, Claude Haiku 4.5
